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The essential stock market guide updated with timely strategies for investing after the crash
Now in its fourth edition, Jason Kelly's The Neatest Little Guide to Stock Market Investing has established itself as a clear, concise, and highly effective guide for investing in stocks. This comprehensively updated edition contains tried-and-true investment principles to teach investors how to create and refine a profitable investment program. New strategies and content include:
•Basic tips on when to invest and how to reduce the amount of risk in this turbulent market
•A new core portfolio technique that shows readers a way to achieve 3 percent quarterly performance with the IJR exchange-traded fund
•An exclusive interview with legendary Legg Mason investment counselor, Bill Miller, including his thoughts on the financial crash of 2008
Accessible and intelligent, The Neatest Little Guide to Stock Market Investing is what every investor needs to keep pace in the current market.
- Sales Rank: #362146 in Books
- Published on: 2009-12-29
- Released on: 2009-12-29
- Original language: English
- Number of items: 1
- Dimensions: 8.06" h x .68" w x 5.48" l, .60 pounds
- Binding: Paperback
- 320 pages
Review
From the Author
Reader reviews displayed below apply only to this 2010 edition. If you'd like to see the hundreds of reader reviews from prior editions, please go to their pages at Amazon.
About the Author
Jason Kelly is the author of eight books including The Neatest Little Guide to Stock Market Investing, a BusinessWeek best seller now in its 2010 edition, and his newest title, Financially Stupid People Are Everywhere: Don't Be One of Them, published in June 2010. He also publishes The Kelly Letter, a curiously readable weekly investment advisory. He graduated in 1993 from the University of Colorado at Boulder with a Bachelor of Arts in English. He currently lives in Sano, Japan, north of Tokyo.
Most helpful customer reviews
616 of 644 people found the following review helpful.
Decent, but strategies need work.
By N. Johansen
I presume the majority of the glowing reviews on this site are from novice investors. Afterall, that's what this book is aimed towards. While it contains many useful bits of information, some of the things mentioned by Mr. Kelly would most certainly be detrimental to a new investor. Allow me to explain.
First, the good. Kelly does an excellent job of defining various stock terms -- everything from P/E ratio to beta -- and doing it in simple language. As a side note, his writing style and prose is significantly better than that featured in most investing books, since he was an English major. Additionally, Kelly provides excellent research resources, including ones that I had not found in my extensive internet searches. More information and more sources is never a bad thing, and Kelly provides the latter in spades. Finally, his introduction to such investment greats as Warren Buffett and Peter Lynch -- while rudimentary -- are very helpful for the new investor. I find it particularly good that he utilizes Lynch extensively in his own strategy, because Lynch is (arguably) the best fund manager that has ever lived.
Unfortunately, Mr. Kelly adds a bit of his own intuition and thoughts into the strategies he presents in this book. First and foremost, his notion that investing in the UltraDow mutual fund is sound is beyond ludicrous. Not only is this an ineffective use of money, but its volatility and risk far outweighs its gains. Secondly, Kelly seems to be a bit full of himself, calling Wall Street professionals "gurus" who know as much about the stock market as YOU do. In the preface, he states that using this book "always works" -- a pretty bold statement from someone who is A) not a business major and B) not really even a market professional. Only later, towards the very end of the book, does Kelly admit that he has "limited experience" in the area of stocks. Er...what was this about "this book always works"? Kelly's strategy is, in essence, based upon filling out a worksheet and setting arbitrary numbers as "good" or "bad" -- i.e. when X ratio outweighs Y number, this stock is a good buy. Get enough of these "good buy" signs together, and you have a stock to buy. Not only does this show his lack of knowledge on the subject, but worse, he makes these statements as if they are guaranteed to make you money. Interestingly enough, Kelly almost always talks about buying shares in the HUNDREDS. That's right, as in 200 shares of Microsoft. Almost anyone who knows something about the market will tell you that investing $5,000 or even $10,000 will yield underwhelming results. The # of shares Kelly is dealing with proves to show that he is not only small time (re: has not made a lot of money off trading) but probably hasn't been at investing for very long. Remember, the market has returned an average of about 9%. Even if you're the worst stock picker ever, by probability, you will earn 9% on your picks over your lifetime. The question really isn't whether you'll make money, but how much will you make? If you follow Kelly's advice, prepare to be underwhelmed.
By far the worst part of the book is Kelly's complete and utter dismissal that short term trading works. Essentially, the strategies outlined in his book -- which you shouldn't use, if you value your cash very much -- are all for very long term investing. While that's a valid strategy, somepeople are exceptionally successful owning a stock for three months, six months or a year. You don't have to be in a stock for three years to see wild gains, and you can perform sound technical analysis on a stock you plan to hold for three months. Kelly makes it seem as if short term investing is not only impossible, but not profitable. For some, though -- even those who do it part time -- it may prove more effective.
As a glossary of investing terms, list of investing resources and a quick overview of how the market works, "The Neatest Little Guide..." is a winner. Unfortunately, Kelly's strategies are inherently flawed, and while they may appear to be solid to a new investor, they should not be trusted. Kelly's view is a narrow-minded one and a rudimentary one at best. In some instances, this reads like a "Fisher Price" version of meatier, more substantial investment books. While it is worth the $10 -- for the definitions and list of investment companies, research sites, newspapers, magazines et al -- you should take Mr. Kelly's strategies with a grain of salt.
A better book for the novice investor -- which isn't bogged down too much with technical terms/complex numbers -- is Jack D. Schwager's "Stock Market Wizards" book of interviews with market professionals (fund managers, independent traders etc.). This should prove to give you an overview of many different strategies and things to look for. It was the first thing I read before I started buying stocks, and it was a tremendous resource.
147 of 150 people found the following review helpful.
One of the best books for Trading and Investing
By Zachary Hughes
This book is a great book for anyone looking to invest money in the stock market. I have read many investment books and stock trading books and this is one of only 3 books that I would advise a new trader or investor to read.
The author, Jason Kelly, starts by explaining "Why Stocks are Good Investments". Jason points to strong and true facts that show that owning stocks is one of the best ways of increasing wealth over time. He explains how you make money in stocks and goes into the difference between "total return" and "capital appreciation". Jason then explains why companies even sell stocks and how that works. If you are new to stock investing or trading and you do not have a clear understanding of this then you should read this. There is a quick section also about how to choose a broker to help you buy and sell stocks.
Jason then goes into "How to Evaluate Stocks". He explains the difference between value and growth investing. Jason does a great job of defining and explaining all of the most common terms in evaluating the fundamentals of companies including: current ratio, EPS, ROE, Net Profit Margin, P/E, and P/S. Then he explains common terms for evaluating the technicals of the stock price including: SMA, MACD, RSI, relative price strength, and volume. Knowing and understanding these terms is a must for anyone who wants to invest or trade in individual stocks.
After reading the 1st 3 chapters you will know half the things they teach you in a 4 year Business Degree. Believe me, I have a degree in Business.
Then Jason tells you "How the Masters Tell Us to Invest". Here he summarizes how each of the best traders and investors of all time advise individuals to build wealth. He covers Benjamin Graham, Phillip Fisher, Warren Buffet, Peter Lynch, William O'Neil, and Bill Miller. You could read whole books about each one of these investors or you could just read these sections in Jason's book where he breaks down their main points. Jason then has a section where he finds the common points that all these investors share called "Where the Masters Agree". This section will be the backbone for the strategy of the author.
Jason then explains "How History Tells Us to Invest". Here Jason explains some backtesting on various investing methods and shows that combining Value and Growth Investing is one of the best ways to build wealth over time.
Then we get into the real meat of the book. Section 4 "Permanent Portfolios" introduces you to easy to follow strategies to beat the market over time. This is where both new and experienced investors who have not read this book before will be able to really benefit by reading this. If you are someone who wants to beat the market by only looking at and adjusting your portfolio for a few short minutes about 4 times a year then these strategies are for you.
Jason also has the most exhaustive list of resources for stock research I have ever come across. When you read "Research to Riches" section you will have a gateway to all the best data on stocks available through many many sources.
In "This Books Strategy" Jason explains how we will use the "Permanent Portfolio" to build our fortress of wealth and then create and maintain a watch-list of individual stocks that we will send out of our fortress of wealth when the time is right to bring back even higher returns. Jason thoroughly explains how and where to gather information and compare it to stocks you already have on your list so that you are not overwhelmed by all the data and stock gurus available. Jason explains when may be good times to buy and when may be good times to sell stocks. He also has a very interesting way of tracking your performance and reviewing your choices to learn from the past.
And of course he has an investment website and "Letter" to compliment what we have learned in this book. The website is a great way to read his recent observations which he updates with new articles on a regular basis and is available to anyone for free. And he has the "Letter" which is a very affordable service (about $5.35/month I think) where he emails members on updates of his portfolios and his view of the market direction. I recommend at the very least to check it out on his website where you can find a sample "Letter" and see how his portfolios have performed against the "market".
64 of 66 people found the following review helpful.
WHY this book is for you- regardless
By Spiritgide
I see a one-star review here that says this book is for neophyte investors. Yes, it is! It's also for experienced investors. I have 400% in total portfolio gains over the last two years. I'm not inexperienced- and I find substantial value in this new book, as I did in his earlier one that helped me learn my investment strategy.
Occasionally someone will ask how I managed to achieve such gains in a recession, and I tell them how I follow fundamentals- value, potential, risk assessment, and so on. I'm amazed at the number of people who think that's crude strategy... but yet to find such a person who has done as well.
One of the reasons some "experienced" investors don't do as well as they should is that they forget the fundamentals, or start believing fundamentals are negotiable or don't apply to them because of their accumulated wisdom. Experience can get in the way if you start thinking that doing something for several years automatically makes you good at it, even when your gains are say you're not. Hogwash can get in the way too, and the investment world has plenty of that. It hides the important stuff, and distracts investors from what really makes the differences.
Jason is one of the very few investment writers who is clear and concise, and never loses sight of the fundamentals of investing. No hogwash! He gets to the point clearly and concisely without adding copy designed to impress or confound you with his wizardry. His books are actually designed to help investors understand and profit... while most books are designed to sell, and make the author profit. Don't expect the fancy stuff, the confusing techno-babble. Expect the core information that allows you to understand and remember the fundamentals, to grow and become better and better. One of the best investment bucks you will ever spend.
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